The iconic founder of Playboy Magazine, Hugh Hefner has been found dead at the age of 91. He was found in his legendary home, the Playboy Mansion today.

Cooper Hefner, Hugh’s son has released a statement:

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.”

It appears he passed away from natural causes.