Good news! Starting today, healthy shopping at Whole Foods won’t break the bank as much as it used to.

You’re probably used to seeing memes like these about shopping at Whole Foods:

 

 

 

Well, after completing its $13.7 billion purchase of Whole Foods on Monday, Amazon has announced that they’re slashing the prices on many of their items.

 

 

From their press release:
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.

“To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”

 

Yes, if you’re an Amazon Prime member, you’ll soon receive further special savings and in-store benefits.

Here’s what will be new in Whole Foods Market stores on Monday and what customers can expect over time as the two companies integrate:

  • Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.
  • Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.
  • Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

 
Here are some of the sample price drops from their US stores:

(Courtesy of Bloomberg)

 

Here in Canada, our friends at Daily Hive are reporting our discounts here include avocados being a dollar cheaper, as of today. BOOM.

 

 

So word yet on what their $6 Asparagus Water has dropped to.

 

 

-Kevin and Sonia 

KiSS RADiO MORNiNGS

www.facebook.com/KevinAndSonia

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