How this happened I really don’t know, but someone messed up pretty bad. There’s an animated parody movie of Snow White and the 7 Dwarfs coming out called Red Shoes & the 7 Dwarfs. 

It’s marketing campaign caused some controversy with a poster showing a tall, thin heroine standing next to a shorter, curvier version of herself, with the tagline, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”.

Needless to say Twitter wasn’t very happy about this (but lets face it, Twitter is never happy about anything) and some people tweeted it to one of the movies stars Chloë Grace Moretz. She was not happy and posted a series of tweets.

The marketing team has since pulled the campaign. How did this get approved by an entire marketing team?