If you know someone who loves jewellery, maybe this will be the PERFECT Christmas gift.

Cheetos is selling a pair of 18 karat gold earrings and a matching ring, and it costs $20,000!  It sounds like the company is marketing this one-of-a-kind set towards a diehard Cheetos fan.

This is the first time the brand has launched non-edible products and calling it the “Chestora Collection.”

“Despite all the options that are out there, a lot of times the gifts that we give can be uninspired and run of mill,” Ryan Matiyow, Senior Director of Marketing at Cheetos told Mashable. “This year, we sought to change that by creating a collection of truly unique items that really deliver against the playful and fun personality of the Cheetos brand across a variety of categories, including jewelry.”

The idea of seriously wearing chip-inspired diamonds may seem silly at first, but the earrings and ring actually seem really high-quality.

“The dazzling Eye of the Cheetah 18k yellow gold ring and earring set from the premier Chestora Collection features matching orange sapphires,” reads a statement by Cheetos that was sent to Mashable. “The truly one-of-a-kind set is encrusted with over 190 black and white diamonds.”

 

And obviously, with a price tag that high, the company isn’t expecting just anyone to but them.

“It’s really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand,” Matiyow said. “That’s really who would be the hyper target, I would say, for the jewelry set.”

Fancy bling not your style? Don’t worry, the Cheetos store also carries a Cheeteau Perfume (with a cheesy scent), Chester Cheetah’s Cheesy Cufflinks and Colour de Cheetos Bronzer(so you can look like Donald Trump?)

Start shopping here!

h/t Mashable

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