17 year old make-up artist James Charles has been revealed as CoverGirl’s first ever CoverBoy.


 

Charles, who is still a senior in high school, started an Instagram account over a year ago and has quickly amassed over 500,000 followers and growing. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Katy Perry and by himself.

 

Both Charles and Perry announced the news of the new CoverBoy via Instagram, as did the CoverGirl account. In one of the videos posted to the CoverGirl account, Charles breaks the news by telling everyone being a part of the storied brand is “living out one of my biggest dreams.”

 

James posted a photo of his CoverGirl shoot to share his exciting announcement with his followers and wrote:

I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good.

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jcharlesbeauty) on


 

 

He will be the face of the brand’s upcoming “So Lashy” mascara range.

The American cosmetics maker says it wants customers to see that the new mascara is “open to everyone”.

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” the company said in a statement.

 

 

Filed under: coverboy, covergirl, Instagram, james-charles, make-up